Marketing Personas

Personas for your non-customers – the Edge, the Refuse, and Unknown non-customers

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Personas can be a force multiplier in reaching your three categories of non-customers – the Edge Non-customers, the Refuse Non-customers, and Unknown Non-customers. Algorithmically-Generated Personas are great for humanized representation of your existing customers presented in understandable chunks of information. These data-driven personas are great for team communication while creating content and designing systems, along …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

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Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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Common Questions About Personas (We’ve Got the Answers!)

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Hi! In this blog post, we’ve gathered some commonly asked questions about personas. Got more questions about personas? Just send us a message and we’ll address your question! Frequently Asked Persona Questions: What is a persona? What is a “persona profile”? What is a data-driven persona? How to create a persona? How to use a …

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How can I use a persona for customer segmentation?

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Personas are human like descriptions of customer segments. Just like customer segments, you can use the persona technique to divide your overall market into smaller subset that you can then examine individually. In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic …

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How can I use a persona for advertising?

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Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach …

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