Value of personas

The Persona Value Pyramid: Understanding the Three-Tiered Relationship

DISCLAIMER: This post was produced in collaboration with AI (ChatGPT-4, September 2023 version). The content has been verified by a human subject matter expert for veracity and relevance and modified where appropriate. At the heart of creating value with personas lies the “Persona Value Pyramid“. This hierarchical model delves deep into the three crucial levels …

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Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas

Organizational user-centric design is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations …

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When Personas Are Not Needed

When are personas not needed? Perhaps in many cases, but one example is Netflix. See this picture: In situation like this, when recommendations or personalizations can be made automatically at scale, there seems to be no need for an additional aggregation layer such as personas. Personas are only needed if we start asking collective, not …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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Use Cases for Interactive Persona Analytics Systems

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer …

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