Value of personas

What’s Wrong with Personas? A Rebuttal to a Fair Question!

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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Use Cases for Interactive Persona Analytics Systems

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer …

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Data-Driven Personas Book Website

Book published, Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas book website. http://www.data-drivenpersonas.com/

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points.  Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to …

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The Three Business Personas You Must Design User Personas For

Knowing and creating the relevant User Persona is very important for any business. To create an active online presence, you need to reach your target audience. To reach your target audience, creating user personas can be highly beneficial. To make sure your business strategies are actively creating an impact, you need to be sure that …

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