Value of personas

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points.  Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to …

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The Three Business Personas You Must Design User Personas For

Knowing and creating the relevant User Persona is very important for any business. To create an active online presence, you need to reach your target audience. To reach your target audience, creating user personas can be highly beneficial. To make sure your business strategies are actively creating an impact, you need to be sure that …

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Are personas actually useful?

I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.

Depths of customer understanding in B2B companies

The Problem with Customer Understanding Personas are a very powerful tool for customer understanding in B2B sales and marketing. They help understand buyers: their pain points, potential objections, information needs, and so. This information can be used to devise sales strategies and tactics, as well as create social media content that serves the buyer types …

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Risks and Disadvantages of Using Personas

This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga. User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns …

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Survey Questions for Persona Perception Scale

Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey …

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