Value of personas

Persona Perception Scale: An Instrument for Evaluating Individuals’ Perceptions of Personas

In this research led by Joni Salminen, we develop valid constructs for assessing personas. Although personas are widely used in many domains, the evaluation of personas is difficult mainly due to the lack of validated measurement instruments.  To tackle this challenge, this research undertakes the development of the Persona Perception Scale (PPS), which is a survey

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Personas and Empathy Mapping for Understanding Customers and Users

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize

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Combining Empathy with Rationality for Better Insights to Analytics

Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities

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Book Review: Personas – User Focused Design by Lene Nielsen

This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’

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