data-driven persona book

Resources about the book, Data-Driven Personas

Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon. Associated Resources The website … Data-Driven Personas http://www.data-drivenpersonas.com The infographic … Data-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The […]

Resources about the book, Data-Driven Personas Read More »

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author)

Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author) Read More »

Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development

Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.

Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development Read More »

3 Step Process for Deploying Data-Driven Personas in Your Organization

Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to

3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »

Use Cases for Interactive Persona Analytics Systems

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer

Use Cases for Interactive Persona Analytics Systems Read More »

Scroll to Top