We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.
Coming soon! (i.e., early 2021)
The book has 596 cites to prior persona research and 341 unique references making it one of the most comprehensive bibliographies of existing persona research, highlighting trends for current persona research, and shedding light on directions for future persona research.