Personas

Introduction to Using Personas for Online Advertising

Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a …

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Merging Intelligent Systems and Personas for Online Advertising

This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but …

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Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona …

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AI Personas in the Media

Artificial intelligence (AI) personas are virtual representations of intelligent machines designed to communicate with humans.  These AI personas have become increasingly common in the media, as they offer a unique way for people to interact with AI technology, service, content, and platform.  This panel explores the concept of AI personas and their use in the …

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There Will Always Be Subpersonas

One of the main challenges in creating personas is deciding “where to draw the line”, i.e., making judgment calls of what information to include into the persona profiles and how many personas to create. Ideally, we’d include all the information that the eventual persona users need and nothing else. Ideally, we’d create as many personas …

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