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Data-Driven Personas Persona Design Persona System Personas Use of Personas

9 Things Clients Get Wrong About Personas

Without further ado, here are nine things that people often get wrong about personas (based on our experience):

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Data-Driven Personas Persona Creation Persona Development Personas

No Persona is Average: The Problem with Mean-Centered Personas

The problem with mean-centered personas (i.e., those that describe average, typical users) is the general problem with the mean: if half of your users are right-handed and half are left-handed, should your persona be middle-handed?

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Personas

The two definitions of personas

People sometimes struggle to understand what we mean by personas.

This is because there are two alternative definitions to personas. This blog posts explains each of these definitions.

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Data-Driven Personas HCI and data-driven personas HCI and personas HCI and personas analytics HCI audience understanding Persona Research Personas

Using the book Data-Driven Personas for Teaching

Hi, Professor!

Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester?

Consider using the book Data-Driven Personas in your course.

Data-Driven Personas

There are MANY advantages to using this book for your course!

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Persona Research Personas

Data-Driven Personas Kindle Edition

Data-Driven Personas available in Kindle Edition!

Data-Driven Personas
Categories
Personas

Comparing Personas Within A Set With APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Comparison Feature Infographic
APG Persona Comparison Feature Infographic

As such, APG can do things like present a set of personas for comparison. To see some of the comparison features of APG personas, check out this infographic.

APG Persona Comparison Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Timeline Feature Infographic
APG Persona Timeline Feature Infographic

As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona timeline personas features of APG personas, check out this infographic.

APG Persona Timeline Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.