personas

Personas in the Era of Privacy-Protected User Analytics

An important observation: the value of personas in Web analytics is likely to increase with the current changes in digital privacy. This is because the platforms need to move into more non-personified systems and methods. Personas are exactly about this: making individual customer data aggregated. In fact, Google planned a system (that they already sort …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve ­čĹç She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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Resources about the book, Data-Driven Personas

Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).┬áData-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.┬áData-Driven Personas┬áon Amazon. Associated Resources The website …┬áData-Driven Personas http://www.data-drivenpersonas.com The infographic …┬áData-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The …

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The two (most distinct) definitions of personas

People sometimes struggle to understand what we mean by personas. This is because there are two alternative definitions to personas. This blog posts explains each of these definitions. The Social Psychology Definition of Personas A persona can refer to public image,┬ápublic identity, self-representation, or impression management. That is, a persona is how one wants themselves …

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Using the book Data-Driven Personas for Teaching

Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!