Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs …
One of the main challenges in creating personas is deciding “where to draw the line”, i.e., making judgment calls of what information to include into the persona profiles and how many personas to create. Ideally, we’d include all the information that the eventual persona users need and nothing else. Ideally, we’d create as many personas …
There are a few different ways that personas can be used for marketing purposes. One way is to use them to segment your target market and create targeted marketing campaigns. Another way is to use personas to create more personalized and targeted content. Lastly, personas can also be used to help you understand your target …
In one of our Monday meetings, our engineer Soon demoed OpenAI’s GPT-3 text generator. He used the example of generating questions about personas using the language model. All of us present at the meeting were quite impressed with the fluency and relevance of the results. In that same meeting, I suggested that we rotate blog …
An important observation: the value of personas in Web analytics is likely to increase with the current changes in digital privacy. This is because the platforms need to move into more non-personified systems and methods. Personas are exactly about this: making individual customer data aggregated. In fact, Google planned a system (that they already sort …
Personas in the Era of Privacy-Protected User Analytics Read More »
Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …
What’s Wrong with Personas? A Rebuttal to a Fair Question! Read More »
Several resources about the book, Data-Driven Personas, are available! The book … Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon. Associated Resources The website … Data-Driven Personas http://www.data-drivenpersonas.com The infographic … Data-Driven Persona Book Infographic http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/data-driven_personas_book_infographic.pdf The …
