December 2022

Mixed Methods Personas: Strengths and Weaknesses

Jim Jansen / December 25, 2022

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Mixed Methods method and discuss the strengths and weaknesses of this methodology for persona […]

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AI can generate code to generate personas!

Joni Salminen / December 20, 2022

Among team members, we (like much of the global research community) have followed the progress of AI-based language generator tools, such as Open AI’s GPT-3. Previously, we published a post with AI-generated content. In this post, we will briefly explore GPT-3’s ability to generate code for persona generation. This is a challenging task, because it

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