Advertising Personas

A Recipe for Persona-based Digital Marketing

Had an interesting conversation with a User Experience and Design professional. Based on that conversation, laying out a process for persona-based digital marketing. This means a few things: (1) campaigns are organized around personas, (2) campaign content is tailored for personas, and (3) results are analyzed per persona. Without further ado, here are the steps: …

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How can I use a persona for advertising?

Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach …

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How to use a persona? 13 persona use cases listed

In this post, we list some of the many ways to use a persona. This list considers mostly business cases for personas. Brand Discovery: Uncover how your core customers feel about your product or service and how they rationalize the purchase decision. Channel and Offering Alignment: Align every piece of offerings and marketing activity to …

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