Advertising Personas

How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs

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The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to user personas, measuring designers’ perceptions and task performance when employing user personas for the design of information technology (IT) …

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Developing Email Marketing Personas for Increased Campaign Performance

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Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas. Email marketing personas are personas created from …

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How can I use a persona for advertising?

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Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach …

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