Latest Persona Research from CHI2019

CHI — or ACM Human Factors in Computing Systems — is one of the most relevant conferences for persona research, and the largest in the field of human-computer interaction (HCI).

This year, our team had three persona papers at CHI, published as extended abstracts.

Persona research at CHI2019:

Jung, S.-G., Salminen, J., and Jansen, B. J. (2019). Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

Jung, S.-G., Salminen, J., and Jansen, B. J. (2019). Creating Manageable Persona Sets from Large User Populations. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

Salminen, J., Jung, S.-G., & Jansen, B. J. (2019). Detecting Demographic Bias in Automatically Generated Personas. In Extended Abstracts Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 2019), Glasgow, UK.

How can I use a persona for online analytics?

Personas provide alternative to numbers. Therefore, you can use personas to present your online analytics data as people instead of nameless, faceless target groups. This can help decision makers to “get into the shoes” of customers, offering a more immersive understanding of the customers than the “cold”, raw numbers.