Buyer Personas

SME Personas: Creating Customer Personas for Small to Medium-sized Enterprises

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Customer Understanding for SMEs Customer understanding is an integral part of a business, whether a big business, a small to medium-sized enterprise (SME), or small to medium-sized business (SMB), and it is crucial for a small business in a competitive market.  Customer personas can help your SME in this customer understanding. Though it may seem …

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What’s Wrong with Personas? A Rebuttal to a Fair Question!

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Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a …

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