March 2021

Persona Analytics Research Conference Articles from the APG Team

Along with developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are four of the APG team’s research conference articles (published early 2021) on persona research. Check ’em out! ​Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate […]

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Introduction to Data-Driven Personas Book by Kathleen Guan (co-author)

Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in

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Data-Driven Personas Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas. Check ’em out! An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real

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Persona Profiles and Persona Template Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas profiles and persona templates. Check ’em out! Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J.

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Persona Analytics Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona analytics. Check ’em out! Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User

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Persona Evaluation Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B.

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