March 2021

Persona Analytics Research Conference Articles from the APG Team

By / March 29, 2021

Along with developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are four of the APG team’s research conference articles (published early 2021) on persona research. Check ’em out! ​Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate …

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Data-Driven Search Personas for SEO and SEM

By / March 27, 2021

Why You Need Data-Driven Search Personas Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search. Therefore, these searches are direct and explicit expressions by real people. As such, …

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Introduction to Data-Driven Personas Book by Kathleen Guan (co-author)

By / March 23, 2021

Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in …

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Data-Driven Personas Research

By / March 20, 2021

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas. Check ’em out! An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real …

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Persona Profiles and Persona Template Research

By / March 20, 2021

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas profiles and persona templates. Check ’em out! Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. …

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Persona Analytics Research

By / March 20, 2021

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona analytics. Check ’em out! Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User …

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Persona Evaluation Research

By / March 20, 2021

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. …

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