Month: March 2021

Persona Analytics Research Conference Articles from the APG Team

Along with developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are four of the APG team’s research conference articles (published early 2021) on persona research. Check ’em out! ​Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate …

Persona Analytics Research Conference Articles from the APG Team Read More »

Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search. Therefore, these searches are direct and explicit expressions by real people. As such, …

Data-Driven Search Personas for SEO and SEM Read More »

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author)

Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in …

Introduction to Data-Driven Personas Book by Kathleen Guan (co-author) Read More »

Data-Driven Personas Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas. Check ’em out! An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real …

Data-Driven Personas Research Read More »

Persona Profiles and Persona Template Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas profiles and persona templates. Check ’em out! Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. …

Persona Profiles and Persona Template Research Read More »

Persona Analytics Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona analytics. Check ’em out! Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User …

Persona Analytics Research Read More »

Persona Evaluation Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. …

Persona Evaluation Research Read More »