Persona Research Personas

Data-Driven Personas Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.

please visit our Persona Research from The APG Team page
Persona Research from The APG Team

Here some of the APG team’s research articles about data-driven personas. Check ’em out!

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12, 4, Article 27.

Salminen, J., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 82-100.

Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. ACM Conference on Intelligent User Interfaces (IUI2020)(Demo Paper), Cagliari, Italy. 17-20 March, 132–133.

Salminen, J., Jung, S.G., and Jansen, B. J. (2019) Detecting Demographic Bias in Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW0122.

Jansen, B. J., Jung, S.G., Salminen, J., An, J. and Kwak, H. (2018) Combining Behavioral and Demographic Information to Segment Online Audiences: Experiments with a YouTube Channel. 5th International Conference ‘Internet Science’ (INSCI’2018) St. Petersburg, Russia, 24-26 October. 141-153.

Jung, S.G., Salminen, J., Kwak, H., An, J., and Jansen, B. J. (2018) Automatic Persona Generation (APG): A Rationale and Demonstration, ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018) (Demo), New Brunswick, New Jersey, USA, 11-15 March.

An, J., Kwak, H., and Jansen, B. J., (2017) Personas for Content Creators via Decomposed Aggregate Audience Statistics. Advances in Social Network Analysis and Mining (ASONAM 2017). Sydney, Australia, p. 632-635. 31 Jul – 3 Aug.

Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J. (2017) Persona Generation from Aggregated Social Media Data. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May.

An, J., Kwak, H., and Jansen, B. J. (2017) Automatic Generation of Personas Using YouTube Social Media Data. Proceedings of the 50th International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. p. 833-842. 4-7 January.

An, J., Cho, H.Y., Kwak, H., Hassen, M.Z., and Jansen, B. J. (2016) Towards Automatic Persona Generation Using Social Media. The Third International Symposium on Social Networks Analysis, Management and Security (SNAMS 2016), The 4th International Conference on Future Internet of Things and Cloud. p. 206-211. Vienna, Austria. 22-24 August.

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.


By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.