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Data-Driven Personas Persona Design Persona System Personas Use of Personas

9 Things Clients Get Wrong About Personas

Without further ado, here are nine things that people often get wrong about personas (based on our experience):

Categories
Data-Driven Personas Persona Creation Persona Development Personas

No Persona is Average: The Problem with Mean-Centered Personas

The problem with mean-centered personas (i.e., those that describe average, typical users) is the general problem with the mean: if half of your users are right-handed and half are left-handed, should your persona be middle-handed?

Categories
Data-Driven Personas HCI and data-driven personas HCI and personas HCI and personas analytics HCI audience understanding Persona Research Personas

Using the book Data-Driven Personas for Teaching

Hi, Professor!

Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester?

Consider using the book Data-Driven Personas in your course.

Data-Driven Personas

There are MANY advantages to using this book for your course!

Categories
Data-Driven Personas Persona Creation Persona Research Personas

Three Data Types for Personas

The Basics of Data-Driven Personas

Data-driven personas can be generated from almost any data. Essentially, the generation consists of two steps: (1) pattern seeking, and (2) enrichment.

Categories
Automatic Persona Generation Data-Driven Personas Persona Analytics Persona Thinking Personas Use of Personas

Tactical Personas (i.e., “I have personas, now what?”)

We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“.

I have two standard responses for this:

  1. Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What is that reason?
  2. What are your marketing/business/design goals? What do you want to improve? After knowing these, we can then tell how we think personas could be useful.

The point is that we are not some magicians that can tell you what to do. Instead, we should figure it out together. It’s called co-creation — you, as the client know more about your organization, your problems and goals than us. We need that information to figure out if personas make sense and if so, how.

Categories
Data-Driven Personas HCI and data-driven personas HCI and personas analytics Persona Analytics

Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development

Data-Driven Personas are algorithmically created from user behavioral and demographic data.

These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.

Design
HCI Design Techniques Used With Data-Driven Personas
Categories
Data-Driven Personas HCI and data-driven personas HCI and personas analytics Personas

Check out the slideshare presentation of the book, Data-Driven Personas!

Check out the slideshare presentation of the book, Data-Driven Personas!

Check out the slideshare presentation about the book, Data-Driven Personas!
Check out the slideshare presentation about the book, Data-Driven Personas!