A data-driven persona is derived from verifiable facts about the represented segment of the target population in sufficient amount for quantitative analysis. An ideal persona is a proxy for a person. The person is the targeted user group, audience, or customer segment. An ideal persona both describes a segment and predicts the segment behavior. Jansen, […]
What is a Data-Driven Persona? Read More »
A persona profile is the end product of the persona creation process. A common layout of a persona profile that is usually 1 page containing a textual description and typically one photo. The textual description will include, along with humanizing elements such as name, demographic information (e.g., education, job, age, etc.) and behavioral information (e.g.,
What is a persona profile? Read More »
Background: We investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people
Introduction to Data-Driven Personas Automatic Persona Generation (APG) is a system developed by the persona research team at Qatar Computing Research Institute. APG is defined both as a methodology and a system for automatic creation of personas from online analytics data. Automatic Persona Generation has specifically been developed to address the limitations of manual persona
Introduction to Data-Driven Personas Read More »
What are personas? If you’re trying to sell your product or services and you’re having difficulty in attracting your customers, then creating buyer personas can be useful. A persona is simply an imaginary representation of your customers whom you want to reach out.
How to Create Personas? Typical Methods for Creating Buyer Personas Read More »
Using the APG system for automatic persona creation from real data is both a working system and an on-going research project. With APG, we have developed a methodology to automate the creating of imaginary people. These imaginary people are personas. We do this by processing complex behavioral and demographic data of social media audiences.
