Imaginary People Representing Real Numbers: Generating Data-Driven Personas Using the APG System

Using the APG system for automatic persona creation from real data is both a working system and an on-going research project. With APG, we have developed a methodology to automate the creating of imaginary people. These imaginary people are personas. We do this by processing complex behavioral and demographic data of social media audiences. Continue reading “Imaginary People Representing Real Numbers: Generating Data-Driven Personas Using the APG System”

How to Use Personas? Listing Typical Persona Use Cases

Introduction to Persona Use Cases

Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using numbers but also by referring to qualitative attributes, such as key pain points and desires, needs and wants. Continue reading “How to Use Personas? Listing Typical Persona Use Cases”