Year: 2019

A Large Collection of Persona Research Articles

Hi everyone! We have compiled a large Zotero collection of persona research titled “Persona Research (APG team)“. This collection contains 327 items, topics consisting of persona user studies, persona creation methods, quantitative persona creation (and related method papers), conceptual persona papers, and empirical persona research. You can apply for access here: https://www.zotero.org/groups/2331485/persona_research_apg_team Read more about …

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The Most Comprehensive List of Persona Interview Questions on the Web

Goal We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and …

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The Effect of Smiling Pictures on Perceptions of Personas

In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona. However, a smile does not increase the credibility of a persona. Our …

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Confusion and Information Triggered by Photos in Persona Profiles

Introduction For one of our persona research projects we investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. Methods We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a headshot, and photo …

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Book Review: Personas – User Focused Design by Lene Nielsen

This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’ …

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Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts

In this research, we examine uses in automatically generating personas from online data using qualitative methods. The increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though …

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