A Large Collection of Persona Research Articles


We have compiled a large Zotero collection of persona research titled “Persona Research (APG team)“.

This collection contains 327 items, topics consisting of persona user studies, persona creation methods, quantitative persona creation (and related method papers), conceptual persona papers, and empirical persona research.

You can apply for access here: https://www.zotero.org/groups/2331485/persona_research_apg_team

Author: Joni Salminen

Dr. Joni Salminen works as a postdoctoral researcher at Qatar Computing Research Institute and Turku School of Economics. His current research interests are heavily focused on personas, including automatic persona generation from social media data (YouTube, Facebook, Google Analytics), persona perceptions, biases in data-driven personas, optimal number of personas, etc.