Segment Analytics

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets. In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy. 

Personas with Segment Analytics (Part 2)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your …

Personas with Segment Analytics (Part 2) Read More »

Personas with Segment Analytics (Part 1)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond …

Personas with Segment Analytics (Part 1) Read More »