Personas for Book on Data-Driven Personas

For our forthcoming book, “Data-driven Personas”, we have three personas that we are using to design the book’s content.

Personas for Data-Driven Personas
Personas for Data-Driven Personas book.

Data-Driven Personas
by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung
Hamad Bin Khalifa University (HBKU) and Georgetown University

Synthesis Lectures on Human-Centered Informatics
Morgan & Claypool Publishers

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1- 17.

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.