For our forthcoming book, “Data-driven Personas”, we have three personas that we are using to design the book’s content.
by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung
Hamad Bin Khalifa University (HBKU) and Georgetown University
Synthesis Lectures on Human-Centered Informatics
Morgan & Claypool Publishers
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1- 17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml