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Personas

Data-Driven Persona Book: 596 Cites to Prior Persona Work

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Coming soon! (i.e., early 2021)

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

The book has 596 cites to prior persona research and 341 unique references making it one of the most comprehensive bibliographies of existing persona research, highlighting trends for current persona research, and shedding light on directions for future persona research.

Top cited references in the book
Top cited references in the book

It is interesting to note the top cited references in the book, which are:

Aoyama, M. (2005). Persona-and-scenario based requirements engineering for software embedded in digital consumer products. Proceedings of the 13th IEEE International Conference on Requirements Engineering (RE’05), 85–94. https://doi.org/10.1109/RE.2005.50

Brickey, Jon, Walczak, S., & Burgess, T. (2010). A Comparative Analysis of Persona Clustering Methods. Americas Conference on Information Systems (AMCIS2010), 217.

Cooper, A. (2004). The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition). Pearson Higher Education.

Nielsen, L. (2019). Persona Writing. In L. Nielsen (Ed.), Personas—User Focused Design (pp. 55–81). Springer. https://doi.org/10.1007/978-1-4471-7427-1_4

Nielsen, L., Hansen, K. S., Stage, J., & Billestrup, J. (2015). A Template for Design Personas: Analysis of 47 Persona Descriptions from Danish Industries and Organizations. Int. J. Sociotechnology Knowl. Dev., 7(1), 45–61. https://doi.org/10.4018/ijskd.2015010104

Pruitt, John, and Jonathan Grudin. 2003. “Personas: Practice and Theory.” Pp. 1–15 in Proceedings of the 2003 Conference on Designing for User Experiences, DUX ’03. San Francisco, California, USA: ACM.

Friess, E. (2012). Personas and Decision Making in the Design Process: An Ethnographic Case Study. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 1209–1218. https://doi.org/10.1145/2207676.2208572

Goodwin, K. (2009). Designing for the Digital Age: How to Create Human-Centered Products and Services (1 edition). Wiley.

Pruitt, J., & Adlin, T. (2006). The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Morgan Kaufmann.

Bamman, David, Brendan O’Connor, and Noah A. Smith. 2013. “Learning Latent Personas of Film Characters.” P. 10 in Proceedings of the 51st Annual Meeting of the Association for Computational Linguistics. Sofia, Bulgaria.

Chapman, C. N., & Milham, R. P. (2006). The Personas’ New Clothes: Methodological and Practical Arguments against a Popular Method. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 50(5), 634–636. https://doi.org/10.1177/154193120605000503

Chu, Eric, Prashanth Vijayaraghavan, and Deb Roy. 2018. “Learning Personas from Dialogue with Attentive Memory Networks.” Pp. 2638–46 in Proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing. Brussels, Belgium: Association for Computational Linguistics.

Dang-Pham, Duy, Siddhi Pittayachawan, and Mathews Nkhoma. 2015. “Demystifying Online Personas of Vietnamese Young Adults on Facebook: A Q-Methodology Approach.” Australasian Journal of Information Systems 19(1). doi: 10.3127/ajis.v19i0.1204.

Miaskiewicz, T., Grant, S. J., & Kozar, K. A. (2009). A Preliminary Examination of Using Personas to Enhance User-Centered Design. AMCIS 2009 Proceedings, Article 697

Siegel, David A. 2010. “The Mystique of Numbers: Belief in Quantitative Approaches to Segmentation and Persona Development.” Pp. 4721–32 in CHI ’10 Extended Abstracts on Human Factors in Computing Systems, CHI EA ’10. New York, NY, USA: ACM.

Tu, N., He, Q., Zhang, T., Zhang, H., Li, Y., Xu, H., & Xiang, Y. (2010). Combine Qualitative and Quantitative Methods to Create Persona. 2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, 3, 597–603. https://doi.org/10.1109/ICIII.2010.463

Tychsen, Anders, and Alessandro Canossa. 2008. “Defining Personas in Games Using Metrics.” Pp. 73–80 in Proceedings of the 2008 Conference on Future Play: Research, Play, Share, Future Play ’08. Toronto, Ontario, Canada: ACM.

Vecchio, Pasquale Del, Gioconda Mele, Valentina Ndou, and Giustina Secundo. 2018. “Creating Value from Social Big Data: Implications for Smart Tourism Destinations.” Information Processing & Management 54(5):847–60. doi: 10.1016/j.ipm.2017.10.006.

Watanabe, Y., Washizaki, H., Honda, K., Noyori, Y., Fukazawa, Y., Morizuki, A., Shibata, H., Ogawa, K., Ishigaki, M., Shiizaki, S., Yamaguchi, T., & Yagi, T. (2017). ID3P: Iterative Data-driven Development of Persona Based on Quantitative Evaluation and Revision. Proceedings of the 10th International Workshop on Cooperative and Human Aspects of Software Engineering, 49–55. https://doi.org/10.1109/CHASE.2017.9

Data-Driven Persona Book: 3 Appendices for Making Personas Actionable https://persona.qcri.org/blog/data-driven-persona-book-3-appendices-for-making-personas-actionable/
Chapters for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/chapters-for-data-driven-personas-a-morgan-claypool-publication/
Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication https://persona.qcri.org/blog/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication/
Update – Data-Driven Personas Book for Sam, the system designer https://persona.qcri.org/blog/update-data-driven-personas-book-for-sam-the-system-designer/
Update Data-Driven Personas Book for Ting, the researcher https://persona.qcri.org/blog/update-data-driven-personas-books-for-ting/
Update – Data-Driven Personas book for Kristi, the professor https://persona.qcri.org/blog/update-data-driven-personas-book/
Personas for Book on Data-Driven Personas https://persona.qcri.org/blog/personas-for-book-on-data-driven-personas/

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.