The book, Data-Driven Personas

Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim JansenJoni SalminenSoon-gyo Jung of QCRI & Kathleen Guan of UCL

Data-Driven Personas

You can get your copy of the book via Morgan & Claypool Publishers

Or through Amazon Data-Driven Personas

Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.