We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What […]
Tactical Personas (i.e., “I have personas, now what?”) Read More »
In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses
Customer Journey Maps and User Personas Read More »
In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to
Pain Points and Personas Read More »
If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! If you are an influencer or want to be one, then
The What, Why, and How of Influencers and Personas! Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly
How suitable are artificially generated facial pictures in data-driven personas? Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your
Personas with Segment Analytics (Part 2) Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond
Personas with Segment Analytics (Part 1) Read More »
