Risks and limitations of LLM-generated personas

Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs […]

Risks and limitations of LLM-generated personas Read More »

How can Gen AI help in persona creation and application?

Persona creation and application deals with creating personas based on data (i.e., data-driven personas) and then applying them in organizational use cases, e.g., marketing a business. The process typically involves four main steps: 1. data collection — we collect the data about users or customers 2. persona creation — we created personas from this data

How can Gen AI help in persona creation and application? Read More »

Introduction to Using Personas for Online Advertising

Personas are fictitious people representing real customer groups, i.e., different types (e.g., most valuable, most loyal, most responsive – or the least valuable, etc.). Most typically, personas are presented to decision makers as persona profiles, i.e., narrative representations of different kinds of users belonging to a particular demographic, behavior, and/or attitude involved in using a

Introduction to Using Personas for Online Advertising Read More »

Merging Intelligent Systems and Personas for Online Advertising

This post will explore some central ideas on bridging the divide between personas and intelligent systems in the context of online advertising. The current state-of-the-art persona systems are interactive, but they are not intelligent. Hence, the goal is to move from interactive persona systems to intelligent persona systems — “intelligent” includes interactive by definition but

Merging Intelligent Systems and Personas for Online Advertising Read More »

Personas for our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”

For our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics”, we used three personas to focus the book’s content: one designer, one professor, and one industry researcher. Mary is a senior user experience designer who wants her organization to use analytics for several major projects. She is familiar with some analytics elements but not

Personas for our forthcoming book, “Understanding Audiences, Customers, and Users via Analytics” Read More »

Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

I am so excited to share the announcement of our forthcoming book with you! This book presents the foundations of using analytics from the laboratory, social media platforms, and the Web. Topics covered include analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. Separate chapters explain Web Analytics,

Understanding Audiences, Customers, and Users via Analytics – An Introduction to the Employment of Web, Social, and Other Types of Digital People Data Read More »

Scroll to Top