Personas for Customer Reach and Gap Analysis

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Reach Feature Infographic
APG Persona Reach Feature Infographic

As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this infographic.

APG Persona Reach Feature Infographic

APG personas! Better personas! Better decisions! Better results!

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See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.