Categories
Personas

Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data.

APG Persona Profile Infographic
APG Persona Profile Infographic

As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

APG Persona Profile Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.