Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data.

APG Persona Profile Infographic
APG Persona Profile Infographic

As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

APG Persona Profile Infographic

APG personas! Better personas! Better decisions! Better results!

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See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

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