marketing personas

Use Cases for Interactive Persona Analytics Systems

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer […]

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The book, Data-Driven Personas

Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim Jansen, Joni Salminen, Soon-gyo Jung of QCRI & Kathleen Guan of UCL You can get your copy of the book via Morgan & Claypool Publishers Or through Amazon Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J.

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Data-Driven Personas book – chapter questions!

Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams! Here is an example from Chapter 3, Getting Meaningful Data. Note — If you are a professor at a university, check if your library subscribes to the

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