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Personas Use of Personas Value of personas

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. 

Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to a delightful UX for the end-user.

Identifying customer pain points is crucial for a good UX (Source: Unsplash)

What is a pain point? 

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Personas

Data-Driven Personas, Synthesis Lectures on Human-Centered Informatics

 Data-Driven Personas, Synthesis Lectures on Human-Centered Informatics
Data-Driven Personas, Synthesis Lectures on Human-Centered Informatics

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods.

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Automatic Persona Generation Benefits of Personas Persona Research Personas Use of Personas

The What, Why, and How of Influencers and Personas!

If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! 

If you are an influencer or want to be one, then this article is also for you! 

A tech-savvy social media influencer at work Source: Unsplash

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Data-Driven Personas HCI and personas HCI and personas analytics Persona Analytics Personas

Data-Driven Persona Book: APG – How it all began!

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.

Here’s how it all began!

Preface to Data-Driven Personas book
Preface to Data-Driven Personas book
Categories
Personas

Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users

Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users
Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products.

Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods Approaches.

Categories
Personas

All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities

All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities

In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents.

The value of this method is removing the time-consuming human effort in this task.

Categories
Data-Driven Personas HCI and data-driven personas Persona Analytics

Cover for Data-Driven Personas Book

Cover for Data-Driven Personas Book
Covers for Data-Driven Personas Book
Hi!
Need your creative side input!
The APG Team’s book on data-driven personas is soon to be published. We need to select a cover. Would be great to get your input on a selection.
Quick survey here! https://forms.gle/9sG6vDo4zzVFxD72A
Thanks!
The APG Team!