Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona …

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Products to Personas Feature of APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see …

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Personas for Customer Reach and Gap Analysis

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this …

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Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has …

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Data Driven Personas Book Video by Jim Jansen

Check out this video about the book, Data-Driven Personas! https://lnkd.in/deu9CjQ Data Driven Personas Book Video by Jim Jansen The book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.