The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020.
We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!
- Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and Jansen, B. J. (2020) Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas. Behaviour & Information Technology. DOI:10.1080/0144929X.2020.1838610
- Jansen, B. J., Jung, S.G., and Salminen, J. (2020) From Flat File to Interface: Conceptual Synthesis of Personas and Analytics for Enhanced User Understanding. 83rd Annual Meeting of the Association for Information Science and Technology. Pittsburgh, PA, USA, 23-28 October 23-28. 1-11.
- Salminen, J., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 82-100.
- Salminen, J., Rao, R.G., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 101-120.
- Salminen, J., Guan, K., Nielsen, L., Jung, S.G., and Jansen, B. J. (2020) A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 125-144.
- Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals’ Perceptions of Personas. International Journal of Human-Computer Studies, (141), Article 102437. https://doi.org/10.1016/j.ijhcs.2020.102437
- Salminen, J., Jung, S., Chowdhury, S. A., Sengün, S., & Jansen, B. J. (2020, April 25). Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task. Proceedings of the ACM Conference of Human Factors in Computing Systems (CHI’20). https://doi.org/10.1145/3313831.3376770
- Salminen, J., Guan, K., Jung, S.-G., Chowdhury, S. A., & Jansen, B. J. (2020). A Literature Review of Quantitative Persona Creation. CHI ’20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–14. https://doi.org/10.1145/3313831.3376502
- Salminen, J., Vahlo, J., Koponen, A., Jung, S.-G., Chowdhury, S. A., & Jansen, B. J. (2020). Designing Prototype Player Personas from a Game Preference Survey. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–8. https://doi.org/10.1145/3334480.3382785
- Salminen, J., Froneman, W., Jung, S., Chowdhury, S., & Jansen, B. J. (2020). The Ethics of Data-Driven Personas. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–9. https://doi.org/10.1145/3334480.3382790
- Salminen, J., Jung, S., Santos, J. M., Chowdhury, S., & Jansen, B. J. (2020). The Effect of Experience on Persona Perceptions. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–9. https://doi.org/10.1145/3334480.3382786
- Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246
- Jansen, B. J., Salminen, J. O., & Jung, S.-G. (2020). Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management, 4(1), 1–17. https://doi.org/10.2478/dim-2020-0005
- Salminen, J., Liu, Y.H., Şengün, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020) The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357–368.
- Jung, S.-G., Salminen, J., & Jansen, B. J. (2020). Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. Proceedings of the 25th International Conference on Intelligent User Interfaces Companion, 132–133. https://doi.org/10.1145/3379336.3381465
- Salminen, J., Jung, S.-G., & Jansen, B. J. (2020). Explaining Data-Driven Personas. Proceedings of the Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies Co-Located with 25th International Conference on Intelligent User Interfaces (IUI 2020), 7. https://doi.org/urn:nbn:de:0074-2582-4
- Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. ACM Conference on Intelligent User Interfaces (IUI2020)(Demo Paper), Cagliari, Italy. 17-20 March, 132–133.
- Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. (2020) Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas. International Journal of Human-Computer Interaction, 36(8), 788-800.
- Salminen, J., Santos, J., Jung, S. G., and Jansen, B. J. (2020) Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and a Stock Photo on Persona Perceptions. International Journal of Human-Computer Interaction, 36(6), 568-590.