Persona System

APG: A Data-Intensive Persona System

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty …

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APG for persona creation

Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in …

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How APG Assigns the Education Level of a Data-Driven Persona

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality to the persona, like the education level. After APG creates a base persona from a set of user data by following a unique sequential method …

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How APG Assigns the Marital Status of a Data-Driven Persona

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality attributes to the persona profile, like marital status. After APG creates a base persona for a set of user data by following its unique sequential …

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The Definitive Guide to Personas

This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those …

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