The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– In this article, we will be explaining how we determine the age of a data-driven persona. To get a comprehensive understanding of this process, we will take you through a gist of how the APG system creates a persona profile […]
How APG Assigns an Age to a Data-Driven Persona Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you ever thought how the APG system assigns a name to a data-driven persona, you’ve come to the right place. Since personas are representations of a typical user segment for a product’s current customer base, the persona needs a
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The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you have ever wondered how photos or headshots are assigned to a persona profile by the AGP system? Well, you’ve come to the right place. First, you need to understand where exactly APG collects data and how it processes
How APG Assigns Pictures to Create Data-Driven Personas Read More »
Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end-users, might leave data-driven personas (DDPs) difficult to understand and trust. This is because the data and the way it is processed are complex and not self-evident, requiring explanations of
Explaining Data-Driven Personas to End Users Read More »
Introduction to Data-Driven Personas Automatic Persona Generation (APG) is a system developed by the persona research team at Qatar Computing Research Institute. APG is defined both as a methodology and a system for automatic creation of personas from online analytics data. Automatic Persona Generation has specifically been developed to address the limitations of manual persona
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Using the APG system for automatic persona creation from real data is both a working system and an on-going research project. With APG, we have developed a methodology to automate the creating of imaginary people. These imaginary people are personas. We do this by processing complex behavioral and demographic data of social media audiences.
Introduction to Persona Use Cases Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using
How to Use Personas? Listing Typical Persona Use Cases Read More »
