APG: Creating Personas FAST!

APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics. Here is an example of an APG persona. How? APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names …

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APG: A Data-Intensive Persona System

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty …

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Risks and Disadvantages of Using Personas

This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga. User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns …

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Behavioral Personas

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Behavioral personas take the basic personas one step further. Personas are imaginary people representing the user, audience, or customers of a market segment based on real market research data. With personas, you get answers to questions such as: “Who is …

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