We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Here’s how it all began!
Data-Driven Persona Book: APG – How it all began! Read More »
Hi! Need your creative side input! The APG Team’s book on data-driven personas is soon to be published. We need to select a cover. Would be great to get your input on a selection. Quick survey here! https://forms.gle/9sG6vDo4zzVFxD72A Thanks! The APG Team!
Cover for Data-Driven Personas Book Read More »
The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020. We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!
APG Data-Driven Persona Research Published 2020 Read More »
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6
Chapters for Data-Driven Personas, a Morgan-Claypool Publication Read More »
As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets. In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy.
For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the system designer, Sam.
Update – Data-Driven Personas Book for Sam, the system designer Read More »
In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications, which are highly
How suitable are artificially generated facial pictures in data-driven personas? Read More »
