For our forthcoming book, “Data-Driven Personas”, one of the personas that we are designing the book’s content for is the computer science educator, Kristi.
Update – Data-Driven Personas book for Kristi, the professor Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty
APG: A Data-Intensive Persona System Read More »
Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in
APG for persona creation Read More »
Quantitative data and algorithms are becoming more common for persona creation, but it is not clear to which extent this data and opaque machine learning algorithms introduce bias at various steps of data-driven persona creation (DDPC) and/or violate user rights. In this conceptual work, led by Joni Salminen, we use Gillespie’s framework of algorithmic ethics
The Ethics of Data-Driven Personas Read More »
The competitiveness of the video game market has increased the need for understanding players as individuals. In research led by Joni Salminen, we generate player personas from survey data of 15,402 players’ 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation.
Designing Prototype Player Personas from Game Preference Surveys Read More »
This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those
The Definitive Guide to Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– In this article, we will be explaining how we determine the age of a data-driven persona. To get a comprehensive understanding of this process, we will take you through a gist of how the APG system creates a persona profile
How APG Assigns an Age to a Data-Driven Persona Read More »
