Categories
Personas

Comparing Personas Within A Set With APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Comparison Feature Infographic
APG Persona Comparison Feature Infographic

As such, APG can do things like present a set of personas for comparison. To see some of the comparison features of APG personas, check out this infographic.

APG Persona Comparison Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

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Personas

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Timeline Feature Infographic
APG Persona Timeline Feature Infographic

As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona timeline personas features of APG personas, check out this infographic.

APG Persona Timeline Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Products to Personas Feature of APG

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Products Feature Infographic
APG Persona Products Feature Infographic

As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see some of the product-to-personas features of APG personas, check out this infographic.

APG Persona Products Feature Infographic

APG personas! Better personas! Better decisions! Better results!

Want more?

See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

Categories
Personas

Personas for Customer Reach and Gap Analysis

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible

APG Persona Reach Feature Infographic
APG Persona Reach Feature Infographic

As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this infographic.

Categories
Personas

Major Parts of the APG Persona Profile

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data.

APG Persona Profile Infographic
APG Persona Profile Infographic

As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.

Categories
HCI and personas HCI and personas analytics HCI audience understanding Persona Creation Persona Design Persona Development

How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing.

It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users).

The persona technique has inherent advantages relative to other user analytics techniques, in that persona provides a human face to “cold” numbers, among others. Personas can also be used in conjunction with these other techniques.

Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users
Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users
Categories
Personas

Persona Creator: Make data-driven personas quickly with APG

Persona Creator: Make data-driven personas quickly with APG

With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems.

This transition towards the concept of “persona as interface” to a persona analytics system is what Automatic Persona Generation (APG) is all about!