Data-driven Personas: Advantages, Challenges, and Strategies to Address Challenges

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Data-driven personas are considered a novel contribution to the field of human-computer. A data-driven persona represents a group of technology users as a fictional person. Different types of users’ data can be retrieved from social media platforms (e.g., Facebook, YouTube), digital analytics services (e.g., Adobe Analytics, Google Analytics), or CRM data. Then, state-of-the-art data-driven persona […]

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AI Personas in the Media

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Artificial intelligence (AI) personas are virtual representations of intelligent machines designed to communicate with humans.  These AI personas have become increasingly common in the media, as they offer a unique way for people to interact with AI technology, service, content, and platform.  This panel explores the concept of AI personas and their use in the

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Mixed Methods Personas: Strengths and Weaknesses

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Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Mixed Methods method and discuss the strengths and weaknesses of this methodology for persona

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Quantitative Personas: Strengths and Weaknesses

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Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Quantitative method and discuss the strengths and weaknesses of this methodology for persona development.

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Gender-Inclusive HCI

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What is Gender and Inclusive HCI Design? User-Sensitive Inclusive Design is a concept that embraces designing for marginalized groups of people and considering different types of users. This includes considering users’ gender while designing or evaluating software, websites, or other digital technology. Empirical research has shown gender differences in software and other digital technology use.

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