From flat file to interface: Synthesis of personas and analytics for enhanced user understanding
The data-driven persona approach is a communicative design technique for understanding users.
APG Wins Qatar Foundation Innovation of the Year 2020 Award !!!
APG Wins Innovation of the Year 2020 The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for
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Personas for Book on Data-Driven Personas
For our forthcoming book, “Data-Driven Personas”, we have three personas that we are using to design the book’s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University. Synthesis Lectures on Human-Centered Informatics Morgan & Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool
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In Theory, Personas Work. In Practice, Their Application is Challenging.
This post is co-authored with Imene Belabbas, a persona enthusiast who is conducting her thesis research on personas. Introduction: The post aligns some theories about the use of Personas in design process, and how personas should be. The insights are based on the research published by Chang and colleagues:
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Digitali Speaking Podcast #04: Data loving geeks will love listening to this episode!
Here it is folks, the much awaited episode of Digitali Speaking with Jim Jansen from QCRI. Digitali Speaking is produced by Ali Sikandar. Joni Salminen Soon-gyo Jung _____ Links Web browsers: https://bit.ly/3jujRV0 Apple podcast: https://apple.co/3hKCHHk Spotify: https://spoti.fi/2QypRQq ______ Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better
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Theory of Personas: What Has Been Written About the Psychological Relationship Between Personas and Their Users?
In this blog post, the APG team and Kathleen Guan join to summarize some key aspects in the theory of “why personas work,” grounded in notions from social psychology. Enjoy reading! Introduction to Theory of Personas How do people form a connection with personas? What information plays a role? When does connecting take place? When
Connected Personas: Primary, Secondary, Served, and Anti-Personas
Often, people think of personas as a one-layered concept. Meaning, there is only one set of personas they consider. This set is typically the current customers (e.g., most loyal or most valuable) or potential customers (e.g., those currently served by the competitors). However, an interesting alternative is to consider personas in a connected way. Meaning,
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