APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see […]
Products to Personas Feature of APG Read More »
APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this
Personas for Customer Reach and Gap Analysis Read More »
APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.
Major Parts of the APG Persona Profile Read More »
Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has
Our team has been working on the question of how many personas to create for a while now. It’s an elusive questions that keeps us searching for a final answer that may not be out there. Regardless, we have been able to identify some factors relevant to this question. In this post, I’ll briefly go
Factors of selecting optimal number of personas Read More »
Check out this video about the book, Data-Driven Personas! https://lnkd.in/deu9CjQ Data Driven Personas Book Video by Jim Jansen The book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.
Data Driven Personas Book Video by Jim Jansen Read More »
With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems. This transition towards the concept of “persona as interface” to a
Persona Creator: Make data-driven personas quickly with APG Read More »
