2021

Data-Driven Personas book – chapter questions!

Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams! Here is an example from Chapter 3, Getting Meaningful Data. Note — If you are a professor at a university, check if your library subscribes to the

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Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points.  Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to

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