This is a guest post written by Mr. Timo Hänninen from Konvertigo.io, a global digital marketing agency. If you want to write a guest blog about personas, please contact us (jsalminen@hbku.edu.qa).
3 Ways in Which Personas Can Help the Tourism Industry During and After the Pandemic Read More »
Beginning January 2021, the APG Team is leading a digital privacy project funded via a research award from Facebook. We thank the researchers at Facebook for their interest in and support of this project.
Employing Persona Analytics A virtual learning course by Dr. Jim Jansen & Dr. Joni Salminen & MSc. Soon-gyo Jung Qatar Computing Research Institute, Hamad Bin Khalifa University This is graduate level and professional course for learning modern approaches of persona analytics for enhanced understanding of customers, users, and audiences. Problem-based and case-study learning. Textbook and
Employing Persona Analytics – A virtual learning course Read More »
We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6
Data-Driven Persona Book: 3 Appendices for Making Personas Actionable Read More »
