In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses […]
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Our book, Data-Driven Personas, has a comprehensive glossary of persona and related terms. Great reference for teaching, workshops, and courses! Glossary Terms A/B testing: using personas as a part of a split testing process, e.g., to increase team members’ empathy towards users before creating test versions that target said users.
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Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams! Here is an example from Chapter 3, Getting Meaningful Data. Note — If you are a professor at a university, check if your library subscribes to the
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Book published, Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas book website. http://www.data-drivenpersonas.com/
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Data-Driven Personas Book Available!
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In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to
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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods.
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