Personas

Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact

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As paper-based personas move to interactive persona analytics systems, online companies face large user populations, making segmentation a daunting exercise, along with creating actionable data-driven personas from these large datasets. In this research, we demonstrate an approach that facilitates user segmentation. The approach leverages product dissemination and product impact metrics with normalized Shannon entropy. 

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Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

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In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly

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APG Wins Qatar Foundation Innovation of the Year 2020 Award !!!

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  APG Wins Innovation of the Year 2020 The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for

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Personas for Book on Data-Driven Personas

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For our forthcoming book, “Data-Driven Personas”, we have three personas that we are using to design the book’s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University. Synthesis Lectures on Human-Centered Informatics Morgan & Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool

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In Theory, Personas Work. In Practice, Their Application is Challenging.

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This post is co-authored with Imene Belabbas, a persona enthusiast who is conducting her thesis research on personas. Introduction: The post aligns some theories about the use of Personas in design process, and how personas should be. The insights are based on the research published by Chang and colleagues:

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