Persona Research Archives – Page 7 of 10

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

Jim Jansen / May 26, 2020

Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and […]

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Survey Questions for Persona Perception Scale

Joni Salminen / April 30, 2020

Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey

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Persona Perception Scale: An Instrument for Evaluating Individuals’ Perceptions of Personas

Jim Jansen / April 30, 2020

In this research led by Joni Salminen, we develop valid constructs for assessing personas. Although personas are widely used in many domains, the evaluation of personas is difficult mainly due to the lack of validated measurement instruments. To tackle this challenge, this research undertakes the development of the Persona Perception Scale (PPS), which is a survey

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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Persona

Jim Jansen / April 29, 2020

Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque

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How APG Assigns the Job of a Data-Driven Persona

Jim Jansen / April 26, 2020

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality characteristics to the personas,. like a job. After APG creates a base persona for a set of user data by following its unique sequential method

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How APG Assigns the Marital Status of a Data-Driven Persona

Jim Jansen / April 26, 2020

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality attributes to the persona profile, like marital status. After APG creates a base persona for a set of user data by following its unique sequential

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Analyzing Demographic Bias in Artificially Generated Facial Pictures

Jim Jansen / April 26, 2020

Artificial generation of facial images is increasingly popular, with machine learning achieving photo-realistic results. Yet, there is a concern that the generated images might not fairly represent all demographic groups. This has implications for persona development when approaching the goal of generating the facial pictures for the persona profiles automatically. In research led by Joni Salminen,

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