primary persona

Connected Personas: Primary, Secondary, Served, and Anti-Personas

/

Often, people think of personas as a one-layered concept. Meaning, there is only one set of personas they consider. This set is typically the current customers (e.g., most loyal or most valuable) or potential customers (e.g., those currently served by the competitors). However, an interesting alternative is to consider personas in a connected way. Meaning, […]

Connected Personas: Primary, Secondary, Served, and Anti-Personas Read More »

APG shows your personas over time!

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG shows your personas over time! Read More »

APG can display different data views – ‘personas to products’ or ‘products to personas’!

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG can display different data views – ‘personas to products’ or ‘products to personas’! Read More »

Using APG, you can compare your personas?

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

Using APG, you can compare your personas? Read More »

APG shows the geographical distribution of your personas!

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG shows the geographical distribution of your personas! Read More »

APG calculates the number of customers represented by each persona!

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG calculates the number of customers represented by each persona! Read More »

What do you get in an APG persona profile?

/

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

What do you get in an APG persona profile? Read More »

Scroll to Top