This post is co-authored with Imene Belabbas, a persona enthusiast who is conducting her thesis research on personas. Introduction: The post aligns some theories about the use of Personas in design process, and how personas should be. The insights are based on the research published by Chang and colleagues:
In Theory, Personas Work. In Practice, Their Application is Challenging. Read More »
In this blog post, the APG team and Kathleen Guan join to summarize some key aspects in the theory of “why personas work,” grounded in notions from social psychology. Enjoy reading! Introduction to Theory of Personas How do people form a connection with personas? What information plays a role? When does connecting take place? When
Algorithmic fairness criteria for machine learning models are gathering widespread research interest. They are also relevant in the context of data-driven personas that rely on online user data and opaque algorithmic processes. Overall, while technology provides lucrative opportunities for the persona design practice, several ethical concerns need to be addressed to adhere to ethical standards
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG shows your personas over time! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG can display different data views – ‘personas to products’ or ‘products to personas’! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
Using APG, you can compare your personas? Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG shows the geographical distribution of your personas! Read More »
