persona research

APG Wins Qatar Foundation Innovation of the Year 2020 Award !!!

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  APG Wins Innovation of the Year 2020 The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for […]

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Personas for Book on Data-Driven Personas

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For our forthcoming book, “Data-Driven Personas”, we have three personas that we are using to design the book’s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University. Synthesis Lectures on Human-Centered Informatics Morgan & Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool

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Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas

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Algorithmic fairness criteria for machine learning models are gathering widespread research interest. They are also relevant in the context of data-driven personas that rely on online user data and opaque algorithmic processes.  Overall, while technology provides lucrative opportunities for the persona design practice, several ethical concerns need to be addressed to adhere to ethical standards

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Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes

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In research led by Jon Salminen, to predict the personality traits of data-driven personas, we apply an automatic persona generation methodology to generate 15 personas from the social media data of an online news organization. After generating the personas, we aggregate each personas’ YouTube comments and predict the “Big Five” personality traits of each persona from

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A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

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Following the proliferation of personified big data and data science algorithms, data-driven user personas (DDPs) are becoming more common in persona design. However, the DDP templates are seemingly diverse and fragmented, prompting a need for a synthesis of the information included in these personas. In this research, led by Joni Salminen, analyzing 31 templates for

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Comparing and Contrasting 12 Persona Templates

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The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas provide a vivid way for businesses to understand their customer segments, including customer needs. Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas

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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

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Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and

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