persona research

Personas with Segment Analytics (Part 2)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Note: For a complete overview of Google Analytics persona creation methods, see Persona Creation Using Google Analytics: Summary of Methods To continue with our discussion from Personas with Segment Analytics (Part 1), to perform a persona inspired segmentation using your …

Personas with Segment Analytics (Part 2) Read More »

Personas with Segment Analytics (Part 1)

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond …

Personas with Segment Analytics (Part 1) Read More »

CHI 2020 Best Papers & Honourable Mention for Persona Research

Congrats to the APG Team for a CHI 2020 Best Paper & Honourable Mention research paper award! The SIGCHI “Best of CHI” awards honour exceptional submissions to SIGCHI sponsored conferences. 125 papers received Honourable Mention (top 5% of submissions) of more than 3,000 submissions. The research article from the APG team is: Salminen, J., Jung, …

CHI 2020 Best Papers & Honourable Mention for Persona Research Read More »

Got too many personas? This approach can help!

In this research, colleagues and I address a relatively new issue in the field of personas, too much data resulting in too many personas. Creating personas from actual online user information is an advantage of the data-driven persona approach. However, modern online systems often provide big data from millions of users. These user display vastly …

Got too many personas? This approach can help! Read More »

Do your think your personas are stable? They probable aren’t!

In this research, we collect monthly content consumption and demographic data from YouTube over two years for a large media publisher. We use automation to generate 15 personas each month. Then, we examine the consistency of the generated personas over time. We find that there are 35 unique personas in total for the entire period. …

Do your think your personas are stable? They probable aren’t! Read More »

A Large Collection of Persona Research Articles

Hi everyone! We have compiled a large Zotero collection of persona research titled “Persona Research (APG team)“. This collection contains 327 items, topics consisting of persona user studies, persona creation methods, quantitative persona creation (and related method papers), conceptual persona papers, and empirical persona research. You can apply for access here: https://www.zotero.org/groups/2331485/persona_research_apg_team Read more about …

A Large Collection of Persona Research Articles Read More »