In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses […]
Customer Journey Maps and User Personas Read More »
Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods Approaches.
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
With APG, you can increase or reduce the number of personas in real time! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG shows your personas over time! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG can display different data views – ‘personas to products’ or ‘products to personas’! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
Using APG, you can compare your personas? Read More »
1) Define target market by industry (x), country (y), and size 2) Find out the job titles (z) in these companies that make decisions about buying 3) For each of the x * y * z = n segments, locate 5-10 people to interview 4) Conduct the interviews 5) Analyze the interviews for key pain
How to Create Personas – In Less Than 100 Words Read More »
