data driven persona

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like present a set of personas for comparison. To see some of the comparison features of APG personas, check out

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like switch views. Instead of showing personas and their products, APG can show products and the associated personas. To see

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like provide customer reach and gap analysis. To see some of the reach features of APG personas, check out this

APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.